South Park Member Cherry Launches Carwashing Service

Today, our South Park member Cherry left beta and launched their awesome new carwashing service in San Francisco. Cherry’s service allows users to coordinate and schedule carwashes from their mobile devices as well as the web, all with a few clicks (or taps). Not only is the interface user-friendly, it’s also a pretty piece of design.

Check in with your car’s details and location, and they’ll send the nearest carwashing professional to your car. You don’t even have to be there – go grab dinner and a movie. Get a pedicure. This is the age of multitasking, after all.

No more waiting in line at the gas station, no more leaky hoses – Cherry has found a way to make this chore easy, fast, and modern. You can check in your car from anywhere and they’ll send you a text when they’re on their way and again when they’ve finished.

$29 gets you an interior + exterior cleaning – and they’ll even leave you with a spiffy air-freshener.

Even better? They use 100% biodegradable carwash solution.

Be sure to check them out!

Mr Youth Reports on Class of 2015

This week’s membership spotlight lands on Tony McRoberts of Mr Youth, an agency founded as “the antidote for traditional media burnout.” With a private office in our Union Square location, Tony represents the San Francisco branch of this New York based agency. Tony is usually the first to arrive in the morning and always appears to be extremely focused. Whether he’s playing Tetris or actually working is yet to be determined. He can be found hunched over his keyboard, typing away Schroeder-style.

Q: What is Mr Youth all about and why do you love working there?

Tony: Mr Youth is an incredible agency that has really been pushing the

innovation envelope in the marketing industry for many years. It’s part

software company and part marketing agency, leveraging technology

to help brands solve business challenges and better connect with their

customers. This is really why I love being part of Mr Youth – Innovation is

part of our DNA and San Francisco is such a logical place for the agency

to grow as it continues to be at the forefront of digital and social marketing.

Q: What’s your main role as the head-honcho of the San Francisco


Tony: I’m part of the Brand Development team, which focuses on developing new

relationships with prospective clients and also seeking out and managing

new opportunities with current clients.

Q: How has having an office a coworking space been helpful?

Tony: It definitely brings more energy to the workday. Being part of a creative

and innovative work community helps me feel like I have an office culture,

even without the “office.”

Q: Mr Youth just released a much talked about report about the Social

Class of 2015. What do brands need to know about marketing to this


Tony: This is such an important consumer segment, as Millennials will be the

largest population generation in 5-years. When they go away to college,

they’re getting their first taste of being the ‘head of the household’ and

making purchase decisions. Brands that can establish themselves now

could create lifetime loyalty with these Millennials.

What the study does is illustrates the key differences between the Class of

2015 vs. other Millennials and identifies 5 vital rules for brands looking to

connect with these savvy teens:

1. Help them express their personal brand

2. Integrate organically into their world

3. Get in good with their friends

4. Become an on-demand brand

5. Get to know them and don’t assume

For a deeper dive, the Class of 2015 report can be downloaded from the

link below:

You can also read more about it here.

Q: Wasn’t there a good mayo example? 

Tony: Yes, of course…Miracle Whip! We frequently highlight brands that are

connecting with the Class of 2015 well and Miracle Whip’s Love or Hate

campaign is a great example of ‘Getting to know’ this audience. It’s no

secret that Millennials and this segment in particular heavily use social

media (over 40% check FB over 10x per day), so giving them a forum to

express their opinion on Facebook, good or bad, tells them that your brand

took the time to get to know their habits. They respect transparency and

understand a brand or product can’t be everything for everyone. Miracle

Whip created an irreverent, sharable campaign that teens loved to engage

with and express their deep love or extreme distaste for the brand – And

either way, Miracle Whip is reaping the benefits of social chatter about the


Q: What’s next for the Mr Youth San Francisco office?

Tony: Growth. The plan is to grow the San Francisco office to more self-

sustaining. This will take some time and we’re definitely taking a

methodical approach. Our New York headquarters is packed with some of

the best talent in the industry, so we want to tap into that resource as often

as possible, but we’ll slowly add new pieces in San Francisco.

We look forward to that growth. Thanks, Tony!



Member Spotlight: Tracy Grogan

The summer brought several new members to Sandbox Suites Berkeley, one of whom is writing his first murder mystery novel.

Tracy Grogan, former marketing executive and longtime Cisco Systems employee, took a break from killing off characters and sat down for a member interview. Although Tracy assures us that we are not featured in his first novel, we think we’ve made a convincing argument to put a hit out on us in his second 🙂

What do you say when people ask you what do you do for a living?
I tell people that I imagine myself to be a writer. I explain that I took a healthy early retirement incentive that provides me time to consider and execute my next moves. My girlfriend has been incredibly supportive of me taking some time to see if I have what it takes to be a writer. It’s a job that requires diligence and dedication. That’s why I rented office space.

I took the weekend off after my last day of employment and began the writing job at 6am the following Monday. My routine was to work from 6am to 6 or 7pm. Having a fixed routine, and a separate space with other people around, enabled me to avoid the trap of sleeping in a little bit more each day or getting distracted by the stereo or yard work.

Can you tell us anything about this book you are writing?
It’s a mystery that incorporates activities that I have been devoted to for many years: travel and scuba diving.

Have you always longed to pen books?
I’ve had the basic concept for two books kicking around in my brain for about 10 years. I had promised myself to try writing them but never had a solid block of time to dedicate to the task.

How did you first come across the concept of “coworking”?
I have actually been in a coworking environment for over 3 years. My former employer, Cisco Systems, is a pioneer in the concept. They have a number of buildings built for that purpose. They look very much like Sandbox Suites – there are areas for private work, small group interaction, large group meetings, and even areas for chilling out. Based on your needs for the moment or day, you might pick any space you require. Some are on an ad-hoc basis and others are reserved.

I initially resisted the concept, going as far as responding to preliminary surveys that I would work from home every single day if they implemented the system. On my third day of working in the coworking environment, I contacted the survey team to ask if I could change my answer: I was a believer. I experienced a total reversal, commuting almost every day to the office; I found coworking to be energizing and incredibly productive.

So what led you to Sandbox Suites?
I had initially looked at renting a private office, but found them too expensive. Then I found Sandbox Suites. I signed up for a one-day trial and, by the end of the day, had signed up for a monthly plan. Your execution of the concept was exactly what I needed.

Have you interacted much with the other folks coworking at Sandbox Suites?
Yes, absolutely. One of the key concepts in coworking, in my mind, is having a constant degree of activity around you. It becomes white noise and is not at all distracting. But you are aware of what others are doing in the common areas (not so in the more private spaces). So, you end up picking up bits and pieces of conversation. You find commonalities. You and your co-workers share tips, experiences or just shoot the breeze.

What is your favorite thing about Sandbox Suites?
To be honest, after 15 years of working in a Silicon Valley campus where food options were limited, I love the fact that I can walk from either the Berkeley or Union Square office to any of hundreds of great restaurants for lunch.

So which location is your favorite?
I’ve only used the Berkeley and Union Square offices. I prefer Berkeley due to its proximity to BART (and the aforementioned restaurants), the general vibe and, of course, our rocking office managers Sarah and Jacqui (who now each owe me 20$ for the unsolicited plug).

What’s going on in the next 6 months for you?
I spent two months writing the first draft of my book. I’ve now gotten feedback from my nine reviewers and will begin work on the next draft – right after I get back from a scubadiving trip to Indonesia….

As well, my former employer provided a very comprehensive package of “transition consulting” services to help retirees plan for the next step. Although I hope that I have found my new career, I will work in parallel with these consultants as I finish my manuscript, engage an agent, find my publisher, and celebrate the publication of my first book. Then I’ll treat everybody in the Berkeley office to pizza.

We look forward to that!

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