Lean Product Development

In today’s world of open source, cloud computing and API’s, it’s not if you can build it, but should you build it? The #1 killer of startups is running out of time before you “figure it out” and get traction. Lean product development is the methodology that allowed companies like PayPal, Yelp and Aardvark pivot into their market to become a dominate player.

We’ll go over the process behind this methodology to help increase your probabilities of success including:

• Customer development
• Qualitative feedback loops
• Feature prioritization
• Split testing
• Product metrics
• Agile development

Speaker:

Sandbox member Dan Martell is the co-founder of Flowtown, a venture backed startup building social marketing applications for businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc, and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008. As an informal angel investor, he is active in advising entrepreneurs using lean startup methodology and metrics-based marketing to gain market adoption.