How to Create Brand Names with Buzz

Learn everything about the new rules of creating brand names, including why old school naming techniques (like Latin-based and invented names) don’t work in today’s Internet-centric world from nationally recognized, but locally based expert Alexandra Watkins.

Learn how to avoid costly naming mistakes and how the right name can build a brand:

• How to evaluate the strength of any name in 15 seconds
• Why old school names don’t work in the Internet Age
• 3 domain name secrets that will save you thousands
• How to cash in on your name with branded merchandise
• Where to find free naming resources online

Speaker:

Alexandra Watkins is founder and Chief Innovation Officer of San Francisco naming firm Eat My Words. She’s generated thousands of names for snacks, software, sunscreen, social networking sites, sportswear, shoes, sugar scrubs, serums, and seafood. (And that’s just the S’s!). Prior to Eat My Words, Alexandra was an advertising copywriter, working at leading ad agencies. She has been received many accolades including features in the Wall Street Journal and winning the Make Mine a Million $ Business program sponsored by American Express.